The Marketing Room creates dedicated division supporting the Mining & Resources sector
The Marketing Room (TMR) has created a dedicated division to support the specific marketing and communications needs of the Mining & Resources sector. The division is led by highly experienced marketer, Andrew Kindon.
The Marketing Room’s Founder, Tahnee Sharp (pictured left), said: “Our in-house Marketing Manager model really resonates with the sector and the huge number of companies that work in supporting services in mining. Over time we’ve developed a comprehensive, in-depth understanding of the specific demands of the industry and what they need from their marketing investment.
“Although we’ve seen the demand for some time now from the industry, it’s been a case of having the right person to lead the division. Securing someone of Andrew’s calibre with industry specific experience has been instrumental in being able to hit the ground running and understanding client’s needs.”
Kindon (pictured right) has over 20 years of experience in the marketing industry. A former creative, Kindon has since held senior marketing roles with a number of large national and global mining service companies.
Kindon says: “I’ve been a huge fan of the TMR model for some time now, so when I was approached by Tahnee to lead this division I didn’t hesitate!” Our model enables companies to access senior, experienced marketing talent for the1 or 2 days a week which is perfect for our mining & resources clients. Also working inhouse enables our people to develop the relationship and understanding of the business far quicker and deeper than if they were working remotely.”
To launch the division TMR secured a presence at the global mining conference IMARC in Sydney late last year which was attended by over 7,000 industry delegates.
“It was important that we demonstrated our commitment to the industry and willingness to engage in business conversations with companies that needed a marketing solution.”
From IMARC we secured a number of local and overseas clients who see the TMR model as a wonderful solution. It’s been a brilliant start and we look forward to continuing to grow our clients and team,” added Kindon.