The Marketing Mix is now offering TrafficGuard, a fraud protection software for Pay-Per-Click and impression campaigns.
TrafficGuard is a real time fraud protection software that shields client campaigns from bots, click fraud and competitors who drain ad spend.
TMM Managing Director, Chris McCarthy (pictured) said there are similar products on the market, but what makes TrafficGuard unique is that the software comes with a real-time reporting dashboard and substantiation on the individual IP addresses, meaning agencies and clients can verify where the fraudulent activity stems from, where they are and the status of each individual click.
“The Marketing Mix have always been on the lookout for innovative ideas that revolutionise the marketing industry. When we heard about TrafficGuard and its capabilities, it was an absolute to bring it on-board as part of our services,” said McCarthy.
John Whitley, Sales Director at TrafficGuard said “We’re excited to be bringing our product to the marketplace. We feel that this is applicable to all businesses no matter the budget. It is great to see the team at The Marketing Mix excited to be on the front foot with TrafficGuard and look forward to bringing their clients better results.”