In 2016, WA vehicle registrations went up in cost to fund the Catastrophic Injuries Support scheme, to provide lifetime care and support for people catastrophically injured in crashes on WA roads.
Four years later, with over 170 people now receiving care for their catastrophic injuries, the Insurance Commission has launched a campaign to help the public understand the impact of catastrophic injuries on the individual, their families and the wider community.
It also aims to improve Western Australian motorists’ understanding of what they are covered for under motor injury insurance and shed light on the high-level of treatment, care and support required following a catastrophic injury.
“The campaign creative is based on the insight that most of us don’t think about the injury insurance cover on our rego. This led to the theme ‘Rego covers a lot more than you realise’ in other words, regos aren’t just about vehicles, they’re about people”, said Gatecrasher’s Adam Barker.
The creative centres around the stories of five clients at different stages of their rehabilitation. The transition from hospital, participation in injury recovery programs, and ultimately a return to home and work is a very long and often painful journey. These powerful and engaging video interviews show the personal challenges these people have had to overcome, and the level of support they have needed and received from the Insurance Commission.
“Their incredible spirit to overcome extreme adversity has made this an inspiring and rewarding project to be involved with. It was an honour to meet them and hear their stories first-hand”, said Barker.
The campaign will run in online platforms, radio and press.
Video production by Stir Fry Content Kitchen.