The Imposterous: Jo Sellars enjoys scaring seagulls, whilst Grant Rutherford thinks even her sh#t ideas are better than his good ones
This week’s episode features the double-smack down team of Jo Sellars and Grant Rutherford, together responsible for some of the most iconic creative work in Australian advertising for the past 20 years.
Currently Head of Copy at News Corp’s creative dept, Jo Sellars has travelled the world on her creative passport – not least with the somewhat famous Qantas campaign which saw her, right at the start of her career buzzing around on helicopters and throwing chips at rugby legends to get ‘some bloody birds in the shot’.
Grant Rutherford on the other hand has created, in our humble opinion, the greatest Australian ad evs. This is the ‘The Big Ad.’ and it is great and it has beer and it has been imitated lots of times. Did we say it was great? Grant went onto make many many other prestigious pieces of work, but now is arguably in the midst of his most important project. As co-founder of The Snowdome Foundation’, Grant tells us how finding a real purpose, not one from a venn diagram from the strategy dept., has led him finding a genuinely resonant voice to drown out the quiet and annoying inadequate one.
With a new episode every Monday, The Imposterous is hosted by Michael Knox (ECD, Roller) and Graham Drew (CCO, Grey Malaysia) and as has been created to explore the theory that even the world’s most respected creative professionals suffer pangs of inadequacy that either stifle their potential brilliance or protect them from mediocrity. Tune in to find out how Imposter Syndrome might just be your super power, if you let it.
Proudly and artisan hand-crafted/produced by We Love Jam Studios – The Imposterous is available now on itunes, Spotify, Google Play or imposterous.com
Listen to previous episodes with Nils Leonard, Laura Petrucelli, Rob Campbell, Kitty Lun, Sarah Barclay, Fran Luckin, Jab Borgstrom and Merlee Jayme here.