The Hallway’s Chris Murphy and The Marketing Academy team up to launch new industry mentoring website ‘The Scoop’

The next generation of industry leaders has been given a leg up in fulfilling their ambitions with the launch of The Scoop. The website was created by The Hallway Performance Digital general manager, Chris Murphy with the support of The Marketing Academy as a forum for sharing the experiences, insights, and career advice of established industry experts.

The microsite (https://www.thescoop.me/) is a de facto mentorship directory, providing an opportunity to connect with creative, media and marketing leaders who share their career experiences and thoughts on how to break into the industry.

Young people looking to get into the industry can view leaders’ profiles, learn from their responses, reach out to connect via LinkedIn, and check out their organisation’s careers pages.

Industry experts are invited to expand the hub’s resource base and join the lineup of leaders sharing advice by submitting their own scoop. Each leader answers a set of 10 questions, including career reflections and how to make a resume stand out, to what they look for when hiring young talent.

Murphy developed the site as a way of giving back and supporting up and comers and those wanting to break into the industry after graduating from The Marketing Academy 2022.

The site distills and shares industry knowledge, making it accessible to all so young people can take intentional steps forward in their career, Murphy said.

“Breaking down our industry’s gilded cage has always been a passion of mine and it’s been so fulfilling to have the backing of The Marketing Academy. However, this is just the beginning. The Scoop has a dual purpose – to be a resource for our next generation, but to also serve as a rallying cry to all of our industry’s leaders to focus forward and nurture the next generation of leaders.”

Says Sherilyn Shackell, global CEO and founder The Marketing Academy: “We teach our scholars that great leaders inspire and develop other leaders. I am so proud that our Scholarship Class of 2022 have decided that their legacy is to do just that for young people interested in a career within marketing, media, or advertising. Sharing their experience and knowledge via The Scoop will enable youngsters to learn from their career journeys and will encourage and attract a pipeline of future leaders to join our wonderful industry.”