The Australian Financial Review has again recorded yearly growth, outpacing the national market with 4.2% growth and a readership of 3.5 million people across print and digital, according to Total News readership figures released by Roy Morgan today.
The premium business masthead increased its year-on-year readership across Total News in the 12 months to June 2022, up from 3.3 million. Its nearest competitor, The Australian, dropped its Total News readership by 4% in the same period.
The Financial Review continues to grow its premium subscriptions. The masthead’s digital readership within Total News continues to expand faster than the industry, growing at 13.4% compared to the 3.1% market.
AFR Magazine also recorded quarterly and annual growth, with a print readership of 428,000. The magazine had particularly strong growth in the age bracket 25-54, up 11% year-on-year.
Nine’s Total Publishing assets reach a de-duplicated audience of 16 million* Australians across print and digital.
“The Financial Review continues to post solid readership and premium subscription growth even during a cost-of-living squeeze because we provide unique news and analysis essential to our business audience,” said the masthead’s editor-in-chief Michael Stutchbury.
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to June 2022.
* This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine