The Financial Review continues to grow readership as it remains Australia’s most read business masthead
The Australian Financial Review has recorded strong yearly growth, with the masthead now read by more than 3.5 million people across print and digital, according to Total News readership figures released by Roy Morgan today.
The country’s most read premium business masthead has hit a new high, increasing readership to 3.5 million, up 7% year-on-year across Total News in the 12 months to March 2022, from 3.3 million. Its nearest competitor dropped its Total News readership by 1% in the same period.
As trusted business news and analysis becomes more important than ever, the Financial Review continues to grow its premium subscriptions, attracting high net worth and influential readers.
AFR Magazine continues to be Australia’s most read monthly magazine insert, recording double digit yearly growth of 17%, with a print readership of 423,000. The team behind AFR Magazine this month launched a quarterly luxury lifestyle title Fin Magazine.
Nine’s Total Publishing assets reach a de-duplicated audience of 16.1 million* Australians across print and digital.
“After a very strong 2021, the latest results confirm the Financial Review as Australia’s fastest-growing national newspaper title,” said the masthead’s editor-in-chief Michael Stutchbury.
“Again, this is being driven by exceptional growth in our digital audience that is flowing through into premium digital subscriptions. This is all based on the credible and quality news and information being generated by our newsroom.”
The Total News readership figures are produced by Roy Morgan for ThinkNewsBrands.
Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to March 2022.
*This figure includes: Nine.com.au, SMH Print & Digital, The Age Print & Digital, AFR Print & Digital, Brisbane Times, WA Today, Good Weekend VIC & NSW, Sunday Life VIC & NSW, Domain NIM VIC & NSW, AFR Magazine