The Communications Council hosted the Effies ‘Work Behind the Work’ event in Perth this week, with more than 100 WA industry members packing the sold-out venue at Palace Cinemas.
MC for the night was Steve Weaver (Director of Research, Insights & Education at ThinkTV Australia, major sponsor of the Effie Awards). Attendees heard from Robert Brittain, one of the world’s most respected authorities on advertising effectiveness, who recently co-authored the ground-breaking report Australian Advertising Effectiveness Rules with well-known effectiveness researcher, Peter Field.
It is a first look at the new Australian Effies database. For the Work Behind The Work segment of the event, Hannah Muirhead (Strategy Director at The Brand Agency) presented their Effies Gold-winning ‘Hungry Puffs’ campaign, while Mark Green (The Communications Council Chairman; CEO & Co-founder of The Monkeys) and Scott Nowell (CCO & Co-founder of The Monkeys) presented their Effies gold-winning NRMA campaign.
The event proved a great night of insights, branding and strategic thinking – celebrating commercial creativity and how advertising can deliver tangible outcomes for brands and clients.
Pictured above: Scott Nowell (CCO and Co-founder of The Monkeys); Tony Hale (CEO, The Communications Council); Rob Brittain (Rob Brittain Consulting); Hannah Muirhead (Strategy Director, The Brand Agency); Mark Green (The Communications Council Chairman; CEO & Co-founder of The Monkeys) and Steve Weaver (Director of Research, Insights & Education at ThinkTV Australia).