The Brand Agency launches new AFL footy campaign for TABtouch
The Brand Agency has released a new campaign for TABtouch which launches footy punters into the 2021 AFL season by showing them that when they place a bet with TABtouch they are immediately closer to the footy.
To showcase the light-hearted spirit of the brand, the campaign is led by 2x 15” TVCs that play on punters enjoying their every day life when they’re suddenly knocked around by a rogue footy announcing that 2021 AFL season is well and truly back!
Dean Hunt, The Brand Agency, Creative Director, said: “This “FOOTY!” campaign hit the mark by showing how the TABtouch app brings AFL punters even closer to the game experience. Its bold retail messaging comes with a nice kick of ‘footy-season-excitement’ too, setting us up for a fun brand world moving forward. Big props to all those involved: client, agency and production partners… ‘FOOTY!’“
The campaign will be supported by hyper-targeted digital advertising designed to drive engagement with the brand in physical and digital environments. This fully integrated campaign will run across TV, radio, digital display, outdoor, social media and search.
Michael Saunders, General Manager, Wagering, said: “It’s been great to see the wider team come together and deliver an exciting and fun campaign, which showcases TABtouch’s AFL special – officially kicking off the 2021 season and bringing customers closer to the action with a bet.”
Client: Racing and Wagering WA
General Manager, Wagering WA: Mike Saunders
Head of Marketing, Racing and Wagering WA: Katie Roberts
Senior Graphic Designer, Racing and Wagering WA: Evan Scott
Marketing Coordinator, Racing and Wagering WA: Claire Rocca
Creative Agency: The Brand Agency
Creative Director: Dean Hunt
Head of Art: Nathan Teoh
Copywriter: Dan Debuf
Agency Producer: Caitlin Jacobs
Strategy Director: Hannah Muirhead
Media: Angela Naaykens, Jodie Allen and Kate Pugh
Business Director: Lauren Britton
Senior Account Manager: Mimi Crompton and Reyne Thomson
Account Executive: Natalie Woloszyn
Production Company: Beautiful Pictures
Director: Corrie Jones
Executive Producer: Kate Downie
Producer: Gemma Hall
DOP: Patrick O’Sullivan
Sound Design: Cue Sound
Sound Engineer: Mike Fragomeni
1 Comment
Fantastic, made me lol.