The Brand Agency hosts Yahoo’s Dan Richardson

Yahoo’s Dan Richardson, Head of Data APAC and The Brand Agency’s Angela Naaykens, Head of Media & Analytics hosted key clients and staff last Wednesday afternoon, for a robust discussion about activating media in the ever-changing data landscape.

Richardson’s keynote on Data Collaboration for a Privacy Centric Internet gave insights into both technology and legislative change implications, and the actions Yahoo is taking to empower clients to drive effective business outcomes.

Naaykens said: “Success in an AI fuelled data landscape is reliant on effective collaborations between technology partners, agencies and clients. Yahoo continues to provide leadership and innovation in this space, and we are excited about continuing to evolve our partnership.”

Richardson said: “Building a culture of data fluency, collaboration and shared outcomes is key for organisations and brands who seek to future proof their media investment in the face of technological and regulatory change. Our partnership with The Brand Agency really allows us to lean in and make a positive impact with each brand’s data transformation journey.”