Yesterday saw The Brand Agency clients and staff gather for an open discussion breakfast led by WPP’s Chief Strategy Officer Katie Rigg-Smith.
Rigg-Smith, who was one of the first female media agency CEOs in Australia, built her career at Mindshare before taking over the lead strategy role at WPP for Australia and New Zealand in 2022.
Rigg-Smith shared her insights on the key issues and opportunities facing marketers in 2024, as well as her experience with different clients and CMOs from around the country. It was a valuable session exploring a variety of topics including the challenges marketers face with misinformation and deep fakes, the importance of ‘voice’; how talking will be the new typing, and how the changing face of Australia will impact the way we bring products to market in the future.
Rigg-Smith said: “It’s encouraging to have so many clients engaging in a discussion about the broader societal and technological trends we are all facing into and the opportunities they could present.”
Nick Bayes, Managing Director of The Brand Agency, said: “It was great to have Katie join us to share her views with our client group. The conversations around the table were insightful and it was wonderful to have so many of our clients in the room all sharing their experiences.”