The Brand Agency helps The Perth Mint take-over the New York Stock Exchange to launch new fund

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The Brand Agency helps The Perth Mint take-over the New York Stock Exchange to launch new fund

To officially announce the launch of its NYSE traded fund, The Perth Mint recently ‘took-over’ the New York Stock Exchange with a visual identity created by The Brand Agency.

 

Unique in the marketplace, The Perth Mint’s AAAU fund provides an easily accessible and cost-effective way to invest in gold, with the shares underpinned by deliverable physical gold. AAAU shares are backed by gold secured within The Perth Mint’s network of central bank-grade vaults in WA.

The brand activation was designed to generate media interest around the launch and position The Perth Mint as a global leader in precious metals.

Ensuring the NYSE was ‘swimming in gold’ for the day including the closing bell ring ceremony, the centerpiece of the activation was a one tonne gold coin, worth over AU$60 million.

In a logistically challenging operation, the coin, which is usually on display at The Perth Mint, was shipped to New York specifically for the event.

 

The Brand Agency helps The Perth Mint take-over the New York Stock Exchange to launch new fund