To launch Kleenheat’s new program of customer rewards ‘Kleenheat Treats’, The Brand Agency has created a campaign pointing out how summer is made just that little bit easier if you are a Kleenheat customer.
The agency worked with Kleenheat to help develop a program to reward customers so they can spend more time doing the things they enjoy. A distinct ‘Kleenheat Treats’ brand identity was developed and promoted through a fully integrated campaign, across TV and video, radio, outdoor and with content and a microsite.
To ensure the program was unique, and specifically meeting the needs of Western Australians, a ‘spin and win’ wheel filled with prizes and offers was developed, accessed via a microsite and themed around quintessential WA activities such as summer getaways and beach trips.
The program also includes a range of offers from partnerships with local suppliers that are available for Kleenheat customers to access during the campaign period.
Marketing Manager: Sasha Anderson
Campaign Marketing Manager: Debra Ch’ng
Campaign Marketing Coordinator: Lana Roberts, Josie Brazel
Content Marketing Manager: Josh Nicholson
Content Marketing Coordinator: Courtney Bowen
Executive Creative Director: Marcus Tesoerio
Creative Director: Dean Hunt
Art Director: Neil Martin
Copywriters: Matt Wilson, Lachlan Banton
Design: Carly Groves, Clayton West, Luke Lucas
Technology: Peter Boston, Ross Whisson, Carmelo Rigioli
Executive Producer: Katie Trew
Agency Producer: Caitlin Jacobs
Strategy: Elle Pound
Senior Account Director: Nikki Price
Senior Account Manager: Reyne Thomson
Media: Mel Harrison
Production company: Sandbox
Sandbox Producer: Maria Elena Amatulli
VFX: Tony Bannan, Paul Siciliano
Audio Post: Soundbyte
Director: Richard Vilensky