Now in its second year, Empties Day is back, this time bigger and better. Containers for Change and Coles are joining forces in the lead-up to Christmas by offering free collection bags at Coles supermarkets to prompt Western Australians to start collecting 10¢ containers.
Drink consumption skyrockets over the summer period in Western Australia, so customers are encouraged to donate their empty containers this Empties Day, 28 January, at one of the many Containers for Change refund points. Doing so will reduce landfill and help the worthwhile charities registered with Containers for Change.
Nicola Brandon, Head of Marketing and Communications at Containers for Change, said: “Empties Day is Containers for Change’s state-wide call to arms to encourage more Western Australians to visit their local Containers for Change refund point and save their 10¢ containers from landfill. Over 400,000 Containers for Change bags will be available from Coles supermarkets in WA during the festive season so we are hoping for more West Aussies to participate in Empties Day than ever before.”
The Brand Agency Business Director, Adrienne Devine, added: “An estimated 420 million 10¢ containers will be sold in Western Australia between December and February, providing a potential of $42 million in 10¢ refunds that can go directly to our state’s charities or community groups.”
This year sees the return of ‘Empties Dave’ featured in long format online videos and a new series of radio spots. Dave is supported by local Container Saver characters in the community who are here to remind others of the potential in 10¢ containers via Coles in-store promotional materials during the December giveaway. The campaign is also being rolled out across outdoor, social media, press, digital display, and refund point collateral.
Dean Hunt, The Brand Agency Executive Creative Director, said: “Ah, it’s holiday season again. And all over Western Australia, we can hear the ringing of millions of empty bottles, cans and cartons being poured into bins. A yuletide feast for the monster that is landfill. Luckily, Empties Day 2023 is just around the corner and this year it’s even bigger and better – fighting the good fight, making sure that all those empties find their way to the good people at Containers for Change. We’re all so very proud to be a part of this ongoing platform and incredible organisation. Big thanks to all the amazing Container Savers involved.”
Containers for Change
Head of Marketing & Communications: Nicola Brandon
Brand & Bought Media Manager: Emily Carroll
Marketing Coordinator: Chloe Leveridge-Smith
Digital Marketing Officer: Jess Harmer
Communications Officer: Ellen Barry
Communications Consultant: Jodie Carlson
The Brand Agency
Executive Creative Director: Dean Hunt
Creative team: Niall Stephen, Dan Debuf
Account Management: Adrienne Devine, Britta Fehn-Jeffery
Strategy: Emily Colman, Elena Del Villar
Design/Artwork: George Cooke, Clayton West, Luke Lucas, Julian Farnan, Paul Connolly, Nicola Commons
Media: Mel Harrison, Kate Parker, Emma Bishop, Emma Hawkins
Production (King Street): Katie Trew, Rylee Bannon, Morgan Solecio, Julien Solecio
Music: Panda Candy