TABtouch unleashes magic in new ‘Phone in the Stone’ campaign via Clemenger BBDO, Sydney

TABtouch has released a new campaign via Clemenger BBDO Sydney, bringing to life the excitement of the punt, creating a magical world where the epic atmosphere of Excalibur meets every day West Australian punters.

The latest from the wagering brand since the launch of its brand campaign using Gene Simmons to hero the punter, the new campaign, Phone in the Stone, brings to life the features punters need to unleash the power of the TABtouch app.

Says Katie Roberts, head of marketing at TABtouch: “TABtouch has all the features of a modern punting app, and this campaign is a natural extension for us to promote the innovative app in a new and exciting way that’s unique to the brand.”

Says Brent Kerby, CEO of Clemenger BBDO Sydney: “The TABtouch platform continues to celebrate the punter, with irreverent work that stands out in the market. This kind of work only happens with a client partner who values creativity.”

The campaign is running nationally on Sky Racing, and in WA on subscription and free-to-air TV, Cinema, print, OOH, digital and radio.

Client: TABtouch
Chief Wagering Officer: Michael Saunders
Head of Marketing: Katie Roberts
Brand and Marketing Manager, Wagering: Brian Murphy
Marketing Campaign Team Lead, wagering: Claire Rocca

Creative Agency: Clemenger BBDO

Production Company: Sweetshop
Director: Damien Shatford
Managing Director: Edward Pontifex
Executive Producer: Greg Fyson
Producer: Julienne Shelton
DOP: Danny Ruhlmann
Production Coordinator: Rebecca Girard
Offline, Grade & Online: ARC EDIT
Post Producer: Michaela Fenton
Editor: Lucas Baynes
Colourist: Oliver Fontenay
Online Op: Stu Cadzow
Music and sound design: Rumble Studio

Media Agency: The Brand Agency
Head of Media and Analytics: Angela Naaykens
Media Planner: Luke Marsala
Media Trading Manager: Daniel Sloan
Senior Media Technologist: Morgan Bland
Media Coordinator: Jovana Maletic