Streaming podcast service The 101 Connection builds audience to over 130,000 listeners
Western Australian-based The 101 Connection has launched in the market. The 101 Connection is Australia’s first 24/7 streaming podcast service mixing podcasts; focused on success, with great music, from independent music artists from around the world.
Behind The 101 Connection is highly experienced Perth adman Keith Ellis. The formula is working, according to Ellis, as after three months the channel now has over 130,000 listeners.
“Our audience are professionals aged between 25 – 55 years old, giving The 101 Connection an unparalleled level of highly specific listen base for our clients,” said Ellis.
“Podcasts allow businesses to talk to their customers and potential customers in an informative / educational way, that allows them to demonstrate they are the number one choice in their particular category of product and / or service.
“With the unique style of The 101 Connection, businesses gain enhanced engagement through this ‘storytelling’ a method we help our clients achieve. We assist our clients to craft 3 – 5 minute ‘mini podcasts’ that we then play in 20 spots per week on our channel. Advertisements embedded within these narratives, gain from this deep engagement, making them not only more compelling, but also more memorable and actionable.”
The style ofThe 101 Connection makes their customers the experts in their filed, and this is enhanced further by their inclusion on The 101 Connection website as ‘Specialist Advisors’.
Ellis explains: “The 101 Connection offers businesses a new way to talk to and connect to a new audience. Combined with a great reachand a great frequency our method helps make our customers brand name and message more recognisable, allowing them to attract new customers. When businesses are looking to talk directly to 25 – 55 year old professionals in a meaningful way and on a regular basis then The 101 Connection offers that opportunity.”
Ellis is looking to build partnerships and is offering companies 30% commission.