State Of Social announces first three speakers for 2020 conference, with Zenith Media Head of Innovation Tom Goodwin as opening keynote

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State Of Social announces first three speakers for 2020 conference, with Zenith Media Head of Innovation Tom Goodwin as opening keynote

Digital and social media conference State Of Social has announced its first three keynote speakers for 2020.


Head of Innovation at Zenith Media and author of the bestseller Digital Darwinism, Tom Goodwin is described as a “genius apart” when it comes to understanding the evolution of technologies, platforms and consumer behaviour. Goodwin is renowned as a speaker, thought leader and industry provocateur, bringing scientific clarity to the ever-evolving worlds of advertising, media and business.

Business Insider named him one of 30 people to follow on Twitter. Fast Company called him a “must-follow.” He has been voted as the #1 Voice in Marketing on Linkedin globally four times. And he’s a go-to for insightful tech and business intel for a host of international publications, TV shows and organisations, from The Guardian, TechCrunch and Forbes to The Drum and the World Economic Forum.

Goodwin believes we’re lucky enough to live in the most interesting time and utilises his expertise to ensure businesses take full advantage of it. His keynote address will not only explore new and emerging innovation and trends, but also explain why – and how – you should embrace them.

Matthew Kobach
In 2007, Matthew Kobach became one of the first to ever pursue a PhD predicting how people use social media. This led to an opportunity with a social media analytics firm where he was required to accurately code social media sentiment and spot cultural trends.

Kobach became so adept at identifying the attributes of effective content, that he co-founded a social media marketing firm that specialised in increasing brand awareness, creating bold content, and converting followers into customers.

Wanting to apply his expertise to a global brand, he accepted a position with Intercontinental Exchange and effectively implemented a social media and digital strategy for each of their business units (including the New York Stock Exchange).

Kobach used the NYSE’s social media profiles in never-before-seen ways, resulting in millions of followers and recognition from several media outlets including Mashable, Digiday, Adweek, Cheddar and Vox.

Jenn Herman
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog in 2014, 2015, and 2016.

Through her blog, consulting, and speaking Herman provides tips, resources, and training for small to medium-sized businesses that need to structure their social media strategies.

Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business.

Herman has been featured in Inc., Fox News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of Instagram for Business for Dummies, The Ultimate Beginner’s Guide to Instagram and Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy.

State of Social 2020 is on June 23 & 24 at Optus Stadium. See all the details and buy tickets HERE.