LITT, a new social media and e-commerce hybrid app, has launched a major marketing push on TV, digital media and radio in the Western Australian market.
AFL Star Josh Kennedy is the face of the campaign, encouraging the people of Perth and Western Australia to download and experience the LITT app, which launched on Android and iOS earlier in 2020.
The campaign will make use of QR codes on screen to drive users to download and engage with the app. A series of commercials will screen across 7 and 7Mate in Perth, GWN7 in regional WA, on radio, as well as across various digital media channels and VOD services.
The app is looking to attract both users and businesses, with $20,000 in incentives to join up. So far, there are 5,000 active users of LITT and 250 businesses onboard since April 2020.
LITT is both a new social media platform and payment gateway, offering a newsfeed like features, where users can upload images and video, as well as a way to earn and pay at participating LITT outlets.
For local business, LITT is a more dynamic alternative digital marketing platform, allowing ‘bricks and mortar’ stores to create Augmented Reality advertising, geo-fenced push alerts to nearby users, real time gift vouchers and branded gamification experiences.
The app has its own ‘LITT Wallet’ feature, an ASIC approved cash system, where users actually earn ‘LITT cash’ for engaging in ads, like video, augmented reality and gift vouchers. Users can then spend this cash at participating stores.
The startup has created 4 TV commercials featuring Josh Kennedy, to air in and around AFL related programming on the 7 network, including 7 and 7Mate.
The startup is making use of QR codes on screen to drive uptake of the app and reward early adopters with LITT Cash. Kennedy had also voiced a number of radio commercials on the NOVA network in Perth as part of the multi-week campaign.
“We are seeking to kickstart our startup journey by first targeting the market we’ve been founded in, Perth and Western Australia,” said LITT marketing director Ryan Northover.
“Currently we’ve been relying mostly on influencer engagement to grow the platform, and we continue to do that. However, we also want to attract a mainstream audience as well as small business owners. Market awareness is really important here.”
“We couldn’t think of a better way to raise the profile of LITT with the help of one of the AFL’s biggest stars, Josh Kennedy,” Northover said. “Josh will be the face of our startup and integrating our message into AFL programming, as we head toward the AFL Finals series.”
“LITT is a home-grown social media network, that rewards users and helps build foot traffic and sales revenue for local business and SMEs. The platform has significant potential to activate local economies as the world recovers from Covid-19 lockdowns.”
“Western Australia has so far been a fantastic testing ground for the platform, and we have ambitions to launch into new markets across Australia before heading overseas to major markets.”