Start Digital brings Matso’s new brand to life on the web and through outdoor ad series

Start Digital is behind the recent web & outdoor advertising launch for Matso’s, a brand of Good Drinks Australia, to celebrate their expansion into the East Coast with the opening of their new Sunshine Coast Brewery.

Launched in December, the new website and outdoor advertising campaign ties in the latest rebrand and product offerings to communicate the true essence of Matso’s.

Start’s Studio Manager, Crissy Foster, said: “The word ‘Matso’s’ is synonymous with sun-soaked, blissfully warm days spent at the beach with an icy-cold, thirst-quenching bev in hand. Matso’s came to us needing a complete overhaul of their website to capture this vibe online, and we delivered just that. Think sizzling graphics and a sleek user experience for an iconic West Australian brand.”

“Drawing inspiration from Matso’s vibrant new branding, we brought static illustrations to life with animation, adding another layer of depth to the website,” says Emily Schon – Start’s Lead Designer.

Jacob Dibb, Good Drinks Australia’s Digital Marketing Manager, said: “We’ve worked with Start on two websites over the last six months, and they have been nothing but a dream to work with”.

Neil Mason, Director of Start Digital, said: “Matso’s is proud to be a little different, and we’ve leaned into that, packing a punch on every page. For their outdoor advertising, we leaned on Midjourney to help us create graphics that are larger than life, literally”.

The outdoor ad series is currently in the midst of getting rolled out.

To explore the new Matso’s website, click here.