Squarespace launches 2023 Super Bowl spot ‘The Singularity’ featuring actor Adam Drivers
Squarespace has today revealed its ninth Super Bowl campaign, ‘The Singularity’ starring Adam Driver. The in-game spot, directed by award-winning filmmaker Aoife McArdle, recognizes Squarespace’s founding history as a pioneer in website building.
In the campaign, Driver, playing multiple versions of himself, is struck by the idea that Squarespace is a website that makes websites. As he follows that line of thinking down the rabbit hole, reality itself begins to unravel, triggering a singularity event.
The spot provides a moment of levity during the big game, and is true to form for Squarespace in its willingness to stand out with quirky humor and high quality cinematic execution.
Says Driver: “I couldn’t be happier to do this commercial with Squarespace and for the Super Bowl. The cast ALONE was reason to do this.”
2023 marks the 20th anniversary of Squarespace, and this campaign reflects on the brand’s roots by comedically exploring its earliest goal of creating a seamless platform where anyone can easily create a premium website. Today, Squarespace’s all-in-one platform has evolved to provide entrepreneurs with everything they need to succeed online, including tools to start and grow a presence and business, connect with and monetize their audience, and manage and scale their business online.
Says Anthony Casalena, founder and CEO of Squarespace: “We are thrilled to be back at the big game for our ninth year. Partnering with Adam Driver to satirize our origin is a fun way to honor where we’ve been as a company. While we started off as a website that builds websites, Squarespace has evolved into a powerful platform that provides all of the tools entrepreneurs need to turn an idea into reality and start a thriving business online.”
Squarespace’s latest platform innovation, Fluid Engine, a next generation website design system for truly customizable, fast and easy web design experience, ensures that anyone can create an online presence that stands out and is truly reflective of their brand or vision. As part of the campaign, Squarespace has launched a limited-edition Singularity template on Fluid Engine that is now available and can be accessed here.
The 30-second spot will air between the first and second quarters of Super Bowl LVII on Sunday, February 12th. The campaign includes a supporting behind-the-scenes teaser also starring Driver, directed by Squarespace’s in-house creative team. To learn more about the campaign or get started with The Singularity template, visit thesingularity.squarespace.com.