Spotlight Cinema Advertising’s Jeanette Levine passes the baton onto Erin Pitchers

Founders of Spotlight Cinema Advertising, Jeanette and Tony Levine, have decided to retire and to pass on the baton of independent cinema advertising to well-known Perth media professional, Erin Pitchers.

Levine (pictured above left) says: “We ventured into cinema advertising 27 years ago and have seen cinema advertising technology evolve from glass slides to 35mm and now on to digital.

“During our journey we have had the privilege of working alongside industry stalwarts and passionate movie buffs that have captivated our hearts and made the journey an enjoyable and exciting challenge”.

One such stalwart is Telethon Community Cinemas’ Ken Gibbons, a great business partner and friend.

Gibbons said: “It has been an absolute pleasure to have had Spotlight, Jeanette and Tony working to do their best and beyond to achieve a significant outcome for us.

“Their advertising support has helped hundreds, if not thousands, of kids have access to programmes that have enabled them to improve their quality of life. That is not a bad legacy to have”.

Whilst they have loved seeing the business grow its independent cinema partners and working closely with advertisers over the years, it is time for Levine and Tony to watch movies without counting audience attendances and checking advertisements are all up and running.

Levine says: “We are delighted to say that Spotlight Cinema Advertising remains open for business and after spending a great deal of time finding the right person to pass the baton on to, we found that person in Erin Pitchers. With her in-depth, proven knowledge of the industry and her passion for cinema, we leave the business with a bright future ahead.”

Pitchers (pictured above right) says on taking ownership of Spotlight Cinema Advertising: “I’m so grateful for the opportunity to carry on Jeanette and Tony’s legacy of championing independent cinema and its mission to support local community and culture, all while helping brands come to life on the big screen”.

Levine will work closely with Pitchers over the coming months to smoothly transfer over the business, including current and upcoming cinema advertising campaigns.