SPORT STACKS-UP FOR SEN IN WA; new DAB+ station for Peel region to be launched
Sports Entertainment Network (formerly Crocmedia) has announced plans to launch a new DAB+ all sports station in Mandurah, to be known as SEN Peel, on the back of another strong month of digital growth in WA.
With the continual success of Breakfast with Garry Lyon and Tim Watson and Gerard Whateley’s number one sports radio show Whateley heard live on 657 SENTrack, podcast listens in Perth increased 48% month on month to a total of 281,936.
Page views on SEN.com.au and the SEN app in WA also increased 33% month on month to 677,456.
Sports Entertainment Network Group Commercial Director Paige Wright said WA audiences were loving the sports content now available to them.
“With Breakfast with Garry and Tim and Whateley hitting the mark and digital audience growth continuing in this state, it’s clear we’re really connecting with sports fans. Our new sports station, SEN Peel, will further embed our network in WA and continue to provide fans with exceptional sport entertainment,” Wright said.
In August this year, SEN launched SEN Spirit – 621 AM – the new home of sport and music for listeners in the Southwest with a brand new breakfast show hosted by presenter and commentator Tim Gossage alongside Bunbury local and former Hot FM and Radiowest presenter Naomi ‘Nay’ Pearce.
From Bunbury to Harvey; Dunsborough to Donnybrook, SEN Spirit delivers the most-loved local names alongside some of the country’s biggest sporting identities.
Other WA highlights include:
• Page views (web & app) – 677,456 (up 33% month on month)
• Web & app users – 100,263 (up 33% month on month)
• News article reads – 412,406 (up 48% month on month)
• Concurrent minutes listened on the app – 3,096,726 (up 4% month on month)
• Podcast listens in Perth – 281,936 (up 48% month on month)
• Sportsday 6PR P10+ 47,000 listeners and share of 10.9% – the number 1 show in its timeslot for M30+ with a 21.2% share.
If it’s happening in sport, SEN will take you there – including live coverage of the Ampol State of Origin, the Bledisloe Cup, Test cricket over summer and exclusive AM commercial broadcast rights to Big Bash.
In addition to its owned radio stations, SEN is the largest syndicator of sports radio content across Australia.