Spikes Asia hands out 58 Golds with Australia scoring 21, New Zealand 10 and Thailand + India with 7 each

March 1 2021, 10:45 am | BY Kim Shaw | No Comments

Spikes Asia handed out 293 (gold, silver and bronze) awards across 23 categories this year. Australia leads with 78 awards in total. India are ranking second with 48, closely followed by New Zealand with 47.

The Grand Prix and Special Award winners will be revealed by the Jury Presidents on the Spikes Unwrapped webpage on Thursday 4 March at 8am Singapore time.

In total 58 Gold Spikes were awarded with Australian and New Zealand agencies scoring just over half of the Golds handed out.

Australia scored 21 Gold Awards led by Saatchi & Saatchi Sydney (7), CHE Proximity Melbourne (4), Ogilvy Sydney (2), Special Group Sydney (2) and VMLY&R Melbourne (2). Single Gold Spikes went to Thinkerbell Melbourne, TBWA Sydney, SDWM Melbourne and DDB Sydney.

New Zealand picked up 10 Gold Spikes shared by Colenso BBDO Auckland (3), Special Group Auckland (3), DDB New Zealand (3) and TBWA Auckland (1).

India and Thailand leads the Gold performers from Asia.

India has 7 Gold Spikes lead by Dentsu Webchutney with 3. DDB Mudra Mumbai, Taproot Mumbai, Cheil India, FCB India all won single Gold Spikes.

Thailand also picked up 7 Gold Spikes lead by Wunderman Thompson Bangkok with 4 Golds for their Thai Airways “Stay Home Miles Exchange” campaign. Wolf Bangkok won 2 Golds for “Shop Unfriend” for the Central Midnight Sale. Sour Bangkok also were awarded a Gold.

Japan has taken home 6 Golds – 5 to Dentsu Tokyo and 1 to ADK Tokyo.

Singapore picked up 3 Gold Spikes. All were awarded to Ogilvy Singapore for their “Please Arrest Me” gender equality campaign for RIT Foundation.

Malaysia scored 2 Gold Spikes – one each to GREY Malaysia for WWF “Your Plastic Diet” and Ensemble Malaysia for “Land of Light” for Petronas.

Taiwan and Pakistan were awarded 1 Gold each with Ogilvy Taiwan (Vogue Uni-Form) and Ogilvy Pakistan (Telenor – Naming the Invisible by Digital Birth Registration) both successful.

Thailand

Film Gold
SHOP UNFRIEND
CENTRAL DEPARTMENT STORE
CENTRAL MIDNIGHT SALE
WOLF BANGKOK
THAILAND

Brand Experience & Activation Gold
STAY HOME MILES EXCHANGE
THAI AIRWAYS
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK
THAILAND

Direct Gold
STAY HOME MILES EXCHANGE
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK
THAILAND

Entertainment
MAEPRANOM
PHIBOONCHAI MAEPRANOM THAI CHILI PASTE CO., LTD.
MAEPRANOM CHILLI SAUCE
SOUR BANGKOK
THAILAND

Mobile Gold
STAY HOME MILES EXCHANGE
THAI AIRWAYS
WUNDERMAN THOMPSON BANGKOK
THAILAND

India

Brand Experience & Activation Gold
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai
INDIA

Creative Strategy Gold
PROJECT FREE PERIOD
JOHNSON & JOHNSON
STAYFREE
DDB MUDRA Mumbai
INDIA

Creative Strategy Gold
THE 8-BIT JOURNO
VICE MEDIA
NEWS SERVICE
DENTSU WEBCHUTNEY Mumbai
INDIA

Film Craft Gold
POOJA DIDI
FACEBOOK
TAPROOT DENTSU Mumbai
INDIA

Mobile Gold
NOW, WORDS AREN’T JUST HEARD, BUT FELT.
SAMSUNG
SAMSUNG GOOD VIBES
CHEIL INDIA Gurgaon
INDIA

PR Gold
THE PUNISHING SIGNAL
MUMBAI POLICE
FCB INDIA Delhi
INDIA

Japan

Digital Gold
“THE OCEAN: FUTURE MASTERPIECES” EXHIBITION
YOKOHAMA HAKKEIJIMA INC.
SENDAI UMINO-MORI AQUARIUM
DENTSU INC. Tokyo
JAPAN

Digital Craft
“THE OCEAN: FUTURE MASTERPIECES” EXHIBITION
YOKOHAMA HAKKEIJIMA INC.
SENDAI UMINO-MORI AQUARIUM
DENTSU INC. Tokyo
JAPAN

Innovation Gold
AVATAR ROBOT CAFE
ORY LABORATORY
ORIHIME / ORIHIME-D
ADK CREATIVE ONE Tokyo
JAPAN

Innovation Gold
TUNA SCOPE 2020
KURA SUSHI
TUNA SCOPE AND AI TUNA
DENTSU INC. Tokyo
JAPAN

Mobile Gold
TUNA SCOPE 2020
KURA SUSHI, INC.
DENTSU INC. Tokyo
JAPAN

Print & Publishing Gold
LANGUAGE SANCTUARY – AD SPACE FOR PROTECTING ENDANGERED LANGUAGE
OKINAWA TIMES
70TH ANNIVERSARY CAMPAIGN
DENTSU INC. Tokyo,
JAPAN

Singapore

Brand Experience & Activation Gold
PLEASE ARREST ME
RIT FOUNDATION
GENDER EQUALITY AND HUMAN RIGHTS
OGILVY SINGAPORE
SINGAPORE

Digital Gold
PLEASE ARREST ME
RIT FOUNDATION
GENDER EQUALITY AND HUMAN RIGHTS
OGILVY SINGAPORE
SINGAPORE

Entertainment Gold
PLEASE ARREST ME
RIT FOUNDATION
GENDER EQUALITY AND HUMAN RIGHTS
OGILVY SINGAPORE
SINGAPORE

Malaysia

Entertainment Gold
LAND OF LIGHT BULBS
PETRONAS
DIRECTORS THINK TANK MALAYSIA
ENSEMBLE WORLDWIDE MALAYSIA

PR Gold
YOUR PLASTIC DIET
WWF
PLASTIC DIET
GREY MALAYSIA MALAYSIA

Pakistan

Media Gold
NAMING THE INVISIBLE BY DIGITAL BIRTH REGISTRATION
TELENOR PAKISTAN
OGILVY PAKISTAN Islamabad
PAKISTAN

Taiwan

Design Gold
UNI-FORM
VOGUE
FASHION
OGILVY Taipei City
TAIWAN

Australia

Brand Experience & Activation Gold
MICHELIN IMPOSSIBLE
KFC
KENTUCKY FRIED CHICKEN
OGILVY AUSTRALIA Sydney
AUSTRALIA

Creative Effectiveness
SAFETY HUB
NRMA
INSURANCE
CHE PROXIMITY Melbourne
AUSTRALIA

Design
HELP! THE GAME
NRMA
INSURANCE
CHE PROXIMITY Melbourne
AUSTRALIA

Design
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR
SAATCHI & SAATCHI Melbourne
AUSTRALIA

Digital Gold
PURPLE HIVE PROJECT
BEGA
BEGA B HONEY
THINKERBELL Melbourne
AUSTRALIA

Direct Gold
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
SAATCHI & SAATCHI Melbourne
AUSTRALIA

Film Craft Gold
SLOWAYS
NRMA INSURANCE
RUMBLE STUDIOS Sydney
CHE PROXIMITY Sydney
AUSTRALIA

Industry Craft Gold
DONATION DOLLAR COIN (SMALL SCALE AMBIENT/OUTDOOR)
THE ROYAL AUSTRALIAN MINT
DONATION DOLLAR
SAATCHI & SAATCHI Melbourne
AUSTRALIA

Integrated Gold
GOOD MORNING WORLD
TOURISM NEW ZEALAND
SPECIAL GROUP Auckland,
NEW ZEALAND
SPECIAL GROUP Sydney,
AUSTRALIA

Media Gold
MICROCODES
SAMSUNG
SAMSUNG GALAXY S20
CHE PROXIMITY Melbourne
AUSTRALIA

Media Gold
UBER EATS NO REPEATS
UBER EATS
SPECIAL GROUP Sydney
AUSTRALIA

Media Gold
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
SAATCHI & SAATCHI Melbourne
AUSTRALIA

Media Gold
A FUTURE WITHOUT CHANGE
MONASH UNIVERSITY
STUDENT RECRUITMENT
VMLY&R MELBOURNE
AUSTRALIA

Media Gold
PLAY NZ
TOURISM NEW ZEALAND
TBWASYDNEY
AUSTRALIA

Music Gold
DREAM BABY DREAM
SPINIFEX GUM
SDWM Melbourne, AUSTRALIA

Outdoor Gold
DONATION DOLLAR
THE ROYAL AUSTRALIAN MINT
SAATCHI & SAATCHI Melbourne
AUSTRALIA

PR Gold
BURNT CHRISTMAS TREE
AUSTRALIAN RED CROSS
DISASTER RELIEF FUND
DDB SYDNEY
AUSTRALIA

PR Gold
MICHELIN IMPOSSIBLE
KFC
KENTUCKY FRIED CHICKEN
OGILVY AUSTRALIA Sydney
AUSTRALIA

Radio & Audio Gold
FLOAT LIKE A DODO
DEFENCE FORCE RECRUITMENT
ONLINE AD
VMLY&R MELBOURNE, AUSTRALIA

New Zealand

Creative Effectiveness
I’M DRINKING IT FOR YOU
DB EXPORT EXTRA LOW CARB
DB BREWERIES Auckland
NEW ZEALAND
COLENSO BBDO Auckland
NEW ZEALAND

Design Gold
PRE CHECK
NEW ZEALAND BREAST CANCER FOUNDATION
COLENSO BBDO Auckland
NEW ZEALAND

Digital Gold
MEDDLE IN THE NEW ZEALAND ELECTION
EVERY KIWI VOTE COUNTS
SPECIAL GROUP Auckland
NEW ZEALAND

Digital Gold
MEDDLE IN THE NEW ZEALAND ELECTION
EVERY KIWI VOTE COUNTS
EVERY KIWI VOTE COUNTS
SPECIAL GROUP Auckland
NEW ZEALAND

Direct Gold
ANZ MR HUMFREEZ
ANZ BANK
TBWAAUCKLAND
NEW ZEALAND

Healthcare Gold
PLAY
SPARK NEW ZEALAND
COLENSO BBDO Auckland
NEW ZEALAND

Healthcare Gold
NZAF – SPERM POSITIVE
NEW ZEALAND AIDS FOUNDATION
HIV PREVENTION
DDB NEW ZEALAND Auckland
NEW ZEALAND

Industry Craft Gold
EMERSON’S – TINY PUB
LION BEER
DDB NEW ZEALAND Auckland
NEW ZEALAND

Integrated Gold
GOOD MORNING WORLD
TOURISM NEW ZEALAND
SPECIAL GROUP Auckland,
NEW ZEALAND
SPECIAL GROUP Sydney,
AUSTRALIA

PR Gold
NZAF – SPERM POSITIVE
NEW ZEALAND AIDS FOUNDATION
HIV PREVENTION
DDB NEW ZEALAND Auckland
NEW ZEALAND

Spikes Asia hands out 58 Golds with Australia scoring 21, New Zealand 10 and Thailand + India with 7 each

Spikes Asia handed out 293 (gold, silver and bronze) awards across 23 categories this year. Australia leads with 78 awards in total. India are ranking second with 48, closely followed by New Zealand with 47.

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