Southern Cross Austereo (SCA) has acquired Carnarvon Communications, which completes its radio coverage of northern Western Australia.
The acquisition includes two radio stations – Classic Hits 666 and Hot Hits 997 in the Carnarvon licence area.
SCA previously represented the stations for national sales. The stations will now begin the process of being rebranded, with Classic Hits 666 becoming Triple M and Hot Hits 997 becoming Hit 997.
The announcement follows SCA’s acquisition of Redwave Media’s eight stations in Western Australia’s Karratha, Broome, Geraldton, Port Hedland and remote mine site areas. These stations will rebrand to Hit and Triple M on March 16.
SCA Chief Executive Officer, Grant Blackley, said: “Carnarvon Communications, like Redwave, was a logical acquisition for SCA to extend our radio coverage of Western Australia. With Australia’s largest radio network, SCA is continuing to invest in audio and these two stations add to our reach and connection with local communities.”