Social Meteor launches e-commerce campaign fetching 13x return on ad spend for luxury prescription skincare brand, The Secret

Having provided a highly effective, yet simple, solution to thousands looking to improve their skin health and appearance, The Secret Skincare engaged Social Meteor to further boost their digital presence and strengthen their competitive advantage.

Under the direction of Greta Chesterman, Senior Account Manager, the production and creative teams have conceptualised and produced a unique mix of stylised, high-quality photo and video content to establish an elevated and luxurious feel for the brand’s social presence, with results that speak for themselves.

“We’re seeing fantastic results from our current content mix and paid social strategy while the organic engagement is higher than ever,” said Managing Director, Luke Whelan.

Social Media Specialist Marguerite Jordaan has more-than-doubled The Secret’s click through rate in 3 months, launching a dynamic and interactive campaign incorporating results-based testimonials, influencer content and aspirational branded messaging that has already achieved a ROAS of 13x for the skincare company.

The team are most excited to expand The Secret’s social presence onto TikTok towards the end of 2022, with a plan to leverage the platform to attract and engage with the Gen Z market.

The Secret has been working with Social Meteor since August and Brand and Marketing Manager Courtney Thurston says they’re looking forward to a continued relationship with the team as they work to elevate the brand.

Thurston said: “The Social Meteor team has integrated seamlessly into our marketing mix, bringing an impressive level of professionalism and social media expertise that has been refreshing.”

“The combination of creative approach and technical application has led to the amazing results we’re currently seeing. We have and will continue to recommend their team.”