SIAMESE CREATES A SEAMLESS JOURNEY ACROSS BRIDGES AROUND THE WORLD FOR ECU

November 25 2019, 10:21 pm | BY Martin Trevaskis | No Comments

Production company Siamese has released its breakdown reel for Edith Cowan University’s ‘World Ready’ campaign via 303 MullenLowe.

 

Siamese’s focus for this campaign was visualising the metaphor of ECU being a bridge to the world. World Ready carried that metaphor throughout via a dynamic, continuously flying camera that takes viewers around the world.

During pre-production, Siamese managed six VFX drone shoots, filming plates in San Francisco, London, Shanghai, Budapest, Sydney and Perth. A crew of 25 then filmed the rest of the campaign over an unseasonally rainy March at ECU’s Joondalup campus and Optus Stadium.

In combination with live-action filming, Siamese used sophisticated visual effects to create their perfect camera movement across the globe, exploring scale and speed that can only come from CGI animation. Creating a refined pre-vis’ for each of the spots was a must, as every shot in the campaign involved VFX to be carefully planned to ensure every shot connected perfectly.

From the pre-vis’, five in-house artists worked across 10 weeks to complete 20 VFX shots across the campaign.

Siamese recently won a Silver Skull for Digital Visual Effects & Animation on CoLab’s ‘Bright Tomorrows Start Today’ – also via 303 MullenLowe – which is the subject of another breakdown reel here.

Production Company: Siamese
Director: Merlin Eden
Producer: Francesca Hope
Production Managers: Claire Baronas, Dana Harrold
Head of Production: Wil Manning
DOP: Patrick O’Sullivan
Lead VFX Artist: Andrew Buckley
VFX Artists: Chris Henryon, Kristen King, Hayley Leonard, Ryan Elliott

Agency: 303 MullenLowe
ECD: Richard Berney
Creative Director: Chris Swift
Art Director: Bianca Galan-Dwyer
Head of Design: Vinay Chhana
Senior Designer: Alby Furfaro
Senior Designer: Andrew Allingham
Designer: Jake Ransom
Client Services Director: Todd Baker
Business Director: Charnre Heiberg
Business Executive: Ashleigh Glenister, Paula Helander
Planning Director: John Linton
Group Producer: Rozanne Fretz
Finished Art: Phil Chapman, Suzanne Whoston
Digital Technical Director: Alex Graham