Seven West MINT shortlisted at international Native Advertising Awards 2024

MINT, Seven West Media’s client-servicing content studio specialising in publisher content integration, has been shortlisted in three categories for the international Native Advertising Awards 2024.

The international awards program is the largest of its kind dedicated to native storytelling. A jury of 133 native advertising experts from around the world have evaluated hundreds of submissions, looking for campaigns and companies that demonstrated outstanding results in 2023.

MINT are finalists in the following categories:
• Most Creative Native Advertising Campaign for The PerthNow Pet Census 2023 – Sponsored by RAC
• Native Advertising Agency Studio of the Year (Under 20 Employees) for MINT Studio
• Native Advertising Marketer of the Year for Nahum Hendricks

View the complete shortlist here.

Submissions were scored based on consumer relevancy and value, innovation, strategic excellence, creativity and results relative to campaign KPIs. The five highest-scoring submissions in each category have been shortlisted as finalists with the final decision announced as part of the annual Native Advertising Days Conference in Copenhagen on June 12-13, 2024.

Nahum Hendricks, Creative & Content Director, MINT, said: “The Native Advertising Awards is the grand, international stage where the best of the best in native storytelling is given a platform to shine. As specialists in native content, recognition on a local level often eludes us due to the niche role native content plays in a creative advertising strategy. Our team is incredibly honoured to be recognised by this global community of specialists.”