Seven West Media launches SWM101: Exclusive program for agency partners + clients

Seven West Media recently hosted their first ever SWM101 session, giving agency partners and clients an exclusive look into the inner workings of WA’s largest media organisation.

SWM101, hosted by SWM’s Advertising Trainer, John Dawson, aims to equip agency partners with a comprehensive understanding of everything Seven West Media has to offer, from its extensive metro and regional mastheads, its ever-expanding digital platforms and television network. The session develops relationships and nurtures connections of future leaders in the advertising industry.

The session kicked off with a behind-the-scenes tour of the iconic print center in Osborne Park, followed by a glimpse into the West Australian’s 190-year history through the lens of its extensive library resources. The participants met with The West Australian’s reader’s editor, Laura Newell, who showcased the next day’s edition and how it’s put together. Then, they heard from 7NEWS director, Ray Kuka, on the inner workings of the newsroom, before 7NEWS sports presenter, Adrian Barich hosted a studio tour, providing an opportunity to watch a live news read.

Dawson said “As we know in our industry, knowledge and relationships are fundamental. Our inaugural event has been a great success, and we are looking forward to hosting many more.”

The session concluded with an overview of SWM and its expansive products, followed by a meet and greet with the sales team over lunch.

SWM’s Chief Sales Officer Brent Stewart said “We’re so excited to see SWM101 come to life. There’s nothing more important than our client and agency relationships so we created this initiative to foster those relationships as people start their career. We’re excited to continue to showcase all that we have to offer at SWM in future sessions.”

Sessions will be held regularly. To express your interest contact Head of Agency, Tash MacNeill at tash.macneill@wanews.com.au