It’s been a solid start to the Summer of Cricket for Seven, with both BBL and Test cricket growing their audience year on year both nationally and in the Perth Metro market.
Seven’s coverage of the first Test between Australia and Pakistan averaged 589,000 viewers nationally, with every metro market around the country seeing audience growth year on year. Perth, the host city of The West Test, saw an audience growth of 33% compared to the 2022 Test against the West Indies.
Although it was only day 1 of the potential 5-day Test, the audience results were more significant than any day of last year’s first Test game. The audience is predicted to be even bigger over the weekend as the West Test plays out at Optus Stadium.
The year-on-year growth wasn’t limited to a single session, with Seven experiencing growth across the day nationally and in the Perth metro market. Nationally, audience viewing increased by 20% across all three sessions compared to 2022. In Perth, session 1 saw an increase of 21%, followed by session 2, which rose by 13% and finally session 3 which saw a jump of 51% in audience.
Seven held 76.6% of the total audience in the national market yesterday and 81.4% of the total audience in Perth, 12.2% higher than last year.
Australia dominated the first day of the Test, finishing on 5/346.