Seen+Noted: Bernie Sanders’ inauguration look stars in humorous topical IKEA ad

Here at Campaign Brief we have always appreciated a good topical press ad. It’s a creative opportunity that used to be common place in Western Australia. Here’s a great one from Ogilvy Greece for IKEA that capitalised on the Bernie Sanders’ meme that spread through social media following the Joe Biden inauguration.

Since IKEA is the simple and practical expert, this was a perfect opportunity to create a branded meme about how to get the Bernie look in two simple steps.