See the work from WA’s AWARD School 2026 graduating class
(Sethuli Rajapakse)
This year saw nearly 200 new students across Asia Pacific embark on Australia’s premier course for aspiring creatives. Following the announcement of this year’s AWARD School state finalists, view the brilliant portfolio work from this year’s graduating students. Highlighted below is a selection of the top work from WA’s 2026 class.
State Finalists:
Eva Schmitz (NSW)
Tommy Hogan (VIC)
Bailey Gatland (WA)
Belinda Rabe (QLD)
Furkan Erbasi (SA)
Louis Devine (Online)
Brief 1 – Outdoor/Billboard (pictured top)
Proudly supported by: OMA (Outdoor Media Association)
What they had to sell: Scrub Daddy, Scour Daddy
How: An outdoor billboard
The proposition: For the toughest stains
Target audience: People who hate doing dishes
Mandatories: Scour Daddy logo and/or pack shot
View the work from Brief 1 here
Brief 2 – Print Campaign
What they had to sell: Billabong, The Furnace Wetsuit
How: A print campaign (3 ads)
The proposition: Australia’s warmest wetsuit
Target audience: People who like to spend time in the ocean all year round
Mandatories: Billabong Furnace wetsuit logo
View the work from Brief 2 here
(Hugh Opie)
Brief 3 – Film/TVC
What they had to sell: Brick, The Brick
How: One 30-second TVC
The proposition: Take your time back with Brick
Target audience: People who want to spend less time on their phones
Mandatories: Brick logo and/or device
View the work from Brief 3 here
(Douglas Giffney)
Brief 4 – Audio
Proudly supported by: CRA (Commercial Radio & Audio)
Shout out to Eardrum for producing the national winner’s work
What they had to sell: Funday, Funday Fruit Chews
How: One 30-second audio ad
The proposition: Guilt-free sweets
Target audience: Health-conscious sweet treat lovers
Mandatories: Brand and product name
View the work from Brief 4 here
Brief 5 – Social Media
Proudly supported by: Meta
What they had to sell: Clutch Glue
How: An idea that lives on any social media platform
The proposition: The strongest clothing adhesive
Target audience: People who are fashion-conscious
Mandatories: Clutch logo and/or pack shot
View the work from Brief 5 here
(Mackenzie Houlahan)
Brief 6 – PR
What they had to sell: Walt Disney, Bluey The Movie (2027)
How: A PR idea to help promote the Bluey Movie
The proposition: Bluey is coming to the big screen
Target audience: Parents with young children
View the work from Brief 6 here
(Sethuli Rajapakse)
Brief 7 – Digital
What they had to sell: Modibodi, Period Underwear
How: One digital advertising idea
The proposition: Have a more comfortable period
Target audience: Environmentally-conscious people who have periods
Mandatories: Modibodi logo and product name
View the work from Brief 7 here
(James Tay)
Brief 8 – Direct
What they had to sell: NRMA, Single Item Insurance
How: One direct idea with a single CTA
The proposition: For that special something
Target audience: People who have few valuables
Mandatories: A ‘direct’ call to action. NRMA logo, product name and website address
View the work from Brief 8 here
(Bailey Gatland)
Brief 9 – Integrated Advertising Campaign
What they had to sell: Hipcamp
How: One campaign idea with three executions. Each execution must sit within a different medium
The proposition: Camp off the beaten track
Target audience: People who love camping
Mandatories: Hipcamp logo
View the work from Brief 9 here
Brief 10 – Commercial Creativity
What they had to create: A product, business or entrepreneurial idea using one of the following:
• Springboard one: Up to 20% of groceries bought by Australian households end up in the bin, equivalent to one in five bags of shopping.
• Springboard two: Screen use among children under 10 increased sharply after 2020 and has not returned to pre-pandemic levels.
• Springboard three: Australians now take more short domestic trips than long holidays.
View the work from Brief 10 here
