92.9 Triple M is very encouraged by their first 6 months on air since the rebrand of the SCA station in December 2020.
According to a release from the station the most recent GFK Survey 3 results show that Triple M has grown to 423,000 listeners each week (all people 10+) making it the third highest listened to FM station in Perth.
In their core demographic of Men, Triple M is #1 Men 18-54 (Cume & Share) and in other key Men age breakdowns.
92.9 Triple M Perth Content Director, Tim Arnold said: “These are results we didn’t dream of seeing so soon. It just drives home how quickly our target audience is jumping on board Perth finally having a REAL rock radio station, and a true home of Rock, Sport & Comedy in this city. You won’t find a show that breathes Perth more than Basil, Xav & Jenna and we’re stoked to be giving our audience what they clearly have been wanting”.
SCA Perth’s Head of Sales, Noel Quick said: “Being able to deliver strong numbers in its core audience of Men 30-54 along with the broader demographic of Men 18-54 after only 6 months of launching identifies that there was a clear deficit in the market that our new audience had been seeking. Our clients and Agencies have a clear understanding of what 92.9 Triple M stands for. It’s not a bet each way station, it’s a station that delivers unique and engaging content for the people we know that are listening and this brings huge opportunities for all clients.”