SBS hosted 90 industry guests its 2023 upfronts at a sit down lunch at City Farm and revealed its plans for entertaining all Australians with more original and impactful content over the year ahead, showcasing the network’s biggest ever local commissioned program offering, with distinctive stories Australians won’t see anywhere else.
“The Australia you see when you walk out your door each morning is what you see in everything we do at SBS. Contemporary Australia shines through our storytelling, and through our storytellers. Our content offer is an open invitation to all Australians to feel a sense of belonging and over the year ahead, we’ll deliver more original local content across our network than ever before,” said Chris Eyres WA Sales Manager.
For the first time ever, in 2023, SBS will deliver three original prime-time drama series; Safe Home, While the Men Are Away and Erotic Stories. In addition, SBS curates the best dramas from across the globe with the highly anticipated Australian premiere of Rogue Heroes, as well as the sixth and final season of The Handmaid’s Tale.
SBS continues to be a leader in original documentaries that challenge, inform and entertain our audiences. In 2023, SBS delivers one of its most ambitious projects ever undertaken. Alone Australia will see 10 Australians dropped in the Tasmanian wilderness, where they’ll be challenged by the merciless forces of nature, hunger, and the perhaps the toughest challenge of all: loneliness, as they compete for $250,000. Alone is the most successful factual franchise in the history of SBS On Demand.
On 12 December 2022, NITV celebrates 10 years since it launched free-to-air and began beaming into every Australian household as part of the SBS network. To mark the occasion, NITV presents a special live broadcast event From the Heart of our Nation, A Celebration, inside Uluru-Kata Tjuta National Park as the sun sets on Uluru.
“SBS is the media network for the Australia of today – and tomorrow – continuing to innovate our services for a rapidly evolving population. No other network connects with Australians like we do, and we’re proud to be reaching more people than ever before with a unique content offering, the best digital user experience as rated by audiences, and a compelling commercial proposition that positions brands in a trusted and safe environment.”