There was a big turnout for SBS’s 2020 Upfronts at The Stables yesterday.
WA Sales Director Chris Eyres was joined by CEO James Taylor, Director of Media Sales Adam Sadler, Head of Network Programming Peter Andrews and Director of Marketing Jane Palfreyman.
The theme was that by embracing diversity and promoting inclusion, SBS is a modern broadcaster for a modern Australia.
Taylor told the audience that SBS was the only FTA network to grow during the year and had recorded its biggest ever share in 2019.
“We have never been more confident in our role, more confident in our strategy and more confident in our team.”
The line-up for 2020 includes the return of many SBS staples like Insight, Who Do You Think You Are?, The Handmaid’s Tale and Tour de France.
New programming will be led by a reimagined War Of The Worlds, an 8-part drama inspired by the HG Wells classic.
The network’s streaming service, SBS On Demand, has also continued to grow strongly, with Sadler telling the audience it now has 7 million users.