It was a massive night for the Perth creative and design industry last Thursday, with over 100 of WA’s finest talent turning out to the PADC Diamond Skulls Awards to celebrate the best individuals in local craft, photography, film, digital, design and advertising.
The awards themselves are designed to recognise the best in commercial creative craft, and are free to enter for PADC members.
With tunes from local DJ and RTR alumni Aarom Wilson playing throughout the night, Fridays Studio came alive with one of Perth’s best opportunities to network, gossip, cheer and occasionally throw shapes on the dancefloor.
The presentation started off slightly bittersweet, with a fond farewell paid to Club stalwart and industry legend Danielle Norrish. The announcement was followed up with news of her official replacement, Tia Brazier (pictured below), as Club Manager.
Then, it was onto the awards.
Sandbox’s Sam Price, who has proven to be versatile, multi-disciplinary digital designer, director and general creative force, took out the overall Diamond Skull winner for his beautifully crafted work on brands such as Nike Air House, Bombay Sapphire and Optus Stadium.
Chair of Diamond Skulls, Nick Law – Chief Creative Officer of Publicis Groupe – said about Price’s work: “At a time in the industry when “agility” has become an excuse for thoughtless and ham-fisted execution – it was refreshing to see such an impressive level of craft in all of the Diamond Skull categories. (Sam’s entry) was not only well-crafted, it delivered a gorgeous brand vitality and conceptual dimension to a space.”
Newly-installed PADC President Josh Edge commented, “Overall, the winners came from a variety of disciplines, and a mix of freelance and agency backgrounds, which was a fantastic result. We’re hoping to continue to grow these awards for people in the creative industry who don’t necessarily ‘fit’ into the more ‘agency-led’ or more expensive awards shows, and show off some of the incredible craft in the state.”
The night was made even more epic with the giant Hyped Media LED Truck Screen, thanks to the generous sponsorship of Mark Treasure and the team at oOh! Media.
The winners were as follows:
• Diamond Skull Winner (Overall) – Sam Price
• Composer of the Year – Michael Fragomeni
• Director of the Year – Adam Rule
• Emerging Craftsperson of the Year – Rachel Boon
• Photographer of the Year, The Noel Holly Award – Daniel Craig Matsu
• Art Director of the Year – Rikki Burns
• Digital Talent of the Year – Sam Price
• Sound Designer of the Year, The Dave Upson Award – Nick Gallagher
• Designer of the Year – Brett Layton
• Editor of the Year – Adam Rule
• Copywriter of the Year – Matthew Wilson
All of the winning folios can be seen on the PADC Commune blog.
All photography on the night thanks to Mel at Till Death.