Road Safety Commission and Gatecrasher roll together safely in new online campaign
With lots of new ways for people to get around and the growing popularity of eRideable devices, the Road Safety Commission recently launched an online campaign with Gatecrasher to remind all WA road users of the need to share our roads and paths safely.
The brief was to convey the regulations relating to eRideable usage and how road and path users interact, but do so in a way acknowledged and fostered shared responsibility by all.
“While there have been a few negative stories about the careless behaviour of a small minority, eRideables are great because they’re helping to reduce congestion and emissions. We really wanted to make the campaign a positive message that would be embraced and liked by everyone”, said Gatecrasher CD Adam Barker.
“It was a really fun campaign to pull together”, said Senior Art Director Henry Billington.
Many of the cast made their acting debut in the video, including members of the client and agency team.
Creative Directors: Adam Barker, Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Adam Barker
Production company: Stir Fry Content Kitchen
Producer: Elsie Shaw
Editor: Ben Wright
Make up: Sally Phipps
Animator: Cameron Aitkenhead
Account team: Magda Wood, Sara Cunningham
Client team: Joanna Hynes, Kirsten Brent