Rhythm’s ‘Alive with Work’ for QV1

It’s no secret that office space in the CBD has been slow to fill post Covid. The management of the iconic QV1 building needed to redefine what working in the building and the city means. The usual leasing video wasn’t going to work – assuming they ever did. The new QV1 message had to be told in a fresh, compelling way. Something that would reflect how QV1 has embraced what has become a new way of working. That’s where Rhythm came in.

Natasha Pierson, QV1 Customer Experience Manager, said: “What drew us to Rhythm was their past work. It’s emotive and personal. There’s always a story that’s being told and we definitely wanted that for QV1. We needed something different from the run-of-the-mill, photo montage work that dominates the industry’s marketing. QV1 deserved more and Rhythm delivered.

“It was a pleasure to work with the team. The entire creative and production process was seamless and we couldn’t be more delighted with the results.”

‘Alive with Work’ interlinks QV1’s features with human connection. The resulting sense of belonging is what underpins the core message of the video. It wasn’t about showing the building or the amenities within. It was about showing people enjoying those human experiences that transcend the notion of toiling 9 to 5 in the city. There’s a new way of working and QV1’s alive with it.

Watch the 15 second videos below.

Credits
QV1 General Manager: Theo Smyrniotis
QV1 Customer Experience Manager: Natasha Pierson
Client Services Director: Laura Morano
Account Manager: Jodie Hameister
Creative Director: Adam Rule
Art Director: Stef Langton
Copywriter: Ed James
Production
Director / Editor: Adam Rule
DOP: Justin Griffiths
Executive Producer: Candice Shields
Producer: Lili Callisto
Production Assist: Adam Keogh
Runner: Justine Hinz
1st AC: Bri Trinidad
1st AC: Paolo Feliciano
1st AC: Arthur Bienkowski
2nd AC: Hayley Wilson
Steadicam: Blake Waldock
Gaffer: Andrew Piercey
Best Boy: Chris Martin
Gaffer / Assist: Michael Sgro
Grip: Tim Whitlock Drone
Op: Jadro Silic
Hair & Makeup: Brittany Mason
Wardrobe Stylist: Hannah Letizia
Colorist: Danny Scotting
Music Composition: Andrew Wright
Sound Mix & Design: Justin Braine
VO artist: Kate Beahen @ RMK Management
Talent: Alaissa, Amy, Andrew, Ashley, Candice, Carla, Cathy, Chloe, Deb, Eleanor, Erick, Ethan, Geraldo, Jason, Jarrad, Jenny, Jeremiah, Joe, Kaj, Kate, Khanh, Klare, Lach, Lachlan, Louis, Lucy, Luke, Marina, Mick, Natasha, Phil, Ron, Roxy, Ryan, Simone, Sophie, Stephanie, Theo, Timothy, Tom, Trevor
Thanks to: CBRE, Nido, Nippon, Tiny’s, Mary Street Bakery, Q Fitness, QV1 Concierge & Security and Raz Rentals