Rhythm unveils online campaign starring one of WA’s most capped Olympians, Jeremy McClure

Despite having competed in four Paralympics, five world championships and countless long distance ocean swims, Jeremy McClure is not a household name. Rhythm’s new online campaign intends to change that and give Australians another inspiring athlete to celebrate and support. A web commercial and series of short vignettes will give viewers the opportunity to explore the many facets that make up this amazing athlete.

“It always bothered me why such a courageous athlete like Jeremy isn’t more widely recognised for his contributions to his sport. He’s one of the strongest people I’ve met. He deserves his moment in the sun,” said Writer / Director Adam Rule.

Creative and production were all done in-house with considerable contributions from many of Rhythm’s creative partners including Raz Rentals, DP Justin Griffiths, Justin Braine and Andrew Wright.

Says Executive Producer Gemma Rule, “We wouldn’t normally put credits at the end of content like this, but with so many people helping to pull this project together it felt like the right thing to do. People were touched by Jeremy’s story and the way in which he has dealt with adversity.”

The social media campaign started July 28 and you can follow Jeremy @jeremymcclureswims

VIEW THE FILM

VIEW THE BLINDNESS VIGNETTE

Credits
Executive Producer: Gemma Rule
Social Campaign Manager: Joe Wilkie
Writers: Adam Rule & Tim Harris
Director: Adam Rule
DP: Justin Griffiths
Underwater DP: Rick Rifici
Underwater AC: Arthur Bienkowski
ACs: Rory Graham, Balazs Kajcsa, Elliott Nieves
Drone: Jadro Silic
Sound: Richard Hubbard
Gaff: Eduardo Martinez
Editor / Colour: Adam Rule
VFX: Tim Harris
Music: Andrew Wright @ Forest Studios
Sound Design: Justin Braine
Cast: Dennis Cometti, Justin Braine, Oliver Herft, Nadja Tanno, Frank Carroll, Amber Sims, John McGovarin, Adam Rule, Stef Langton, Andrew Wright
Equipment: Raz Rentals, Location Equipment
Locations: Johnny Ma Studios, St Hildas, Town of Cottesloe, Town of Cambridge, VenuesWest, Leisurefit Melville, City Of Melville
Production Assist: Jakob Grasa, Lauren Elliott, Finnian Williamson, Maya Kavanaugh
Special thanks: Christopher Twomey, Heidi McClure, Jeremy McClure, All of the Rottnest triple crossing boats and crews, Doron & Kaylah at IMG, Paralympics Australia, International Paralympic Committee, Network 10, The Pickford Family, Paul Marshall, Anna Pearce