The pandemic has forced West Aussies to holiday differently this year. Many have decided to head up north, which means they’re heading right into cyclone season. This can be dangerous for the unprepared, which is why the Department of Fire and Emergency Services asked Rhythm to create and produce an awareness campaign to help keep vacationers safe.
This was not about making people worried or panicked. DFES just wanted them to be aware but not alarmed while enjoying their summer break. The multimedia campaign starred a team of enthusiastic local volunteers and talent.
“It was important for us to feature real emergency services volunteers from the North West for authenticity, who all went above and beyond in their commitment. We got lucky finding Pete Firth who was born to play Cyclone Steve. He also owns a brewery, what a legend! A massive thanks to the Rhythm team, a pleasure to work with and really outstanding results.” Said, Rod Killick, Marketing and Brand Coordinator, Department of Fire and Emergency Services.
The four-day shoot featured iconic locations in and around Carnarvon and Exmouth. The weather put in a great performance, one that rivalled Cyclone Steve’s. Almost. The campaign launched December 18th 2020 in various digital channels and print.
Client: Department of Fire and Emergency Services
Marketing and Brand Coordinator: Rod Killick
Manager Public Affairs: Jemma Williams
Agency: Rhythm Content
Creative Leads: Gordon Haynes and Stef Langton
Account Manager: Gemma Rule
Digital Strategy: Joe Wilkie
Producer: Lauren Elliott
Director and Editor: John McGovarin
DoP: Justin Griffiths
Sound: Justin Braine