Retail specialist Jessica Harold joins The Brand Agency, Melbourne as group creative director

The Brand Agency Melbourne has appointed Jessica Harold (left) to the role of group creative director.

Harold has a strong retail passion and pedigree, joining from Coles Group’s specialised marketing agency Smith Street (part of DDB) where she was creative director. Prior to Smith Street, Harold spent seven years at Big Red as creative director and before that was creative director at AJF Partnership.

Harold said that she was excited to be working with The Brand Agency team: “They’ve got a culture that aligns to mine. They are all about growing client businesses and delivering results.”

The Brand Agency managing director Jim De Giorgio (right) said that Harold would bring a new energy and perspective to the agency and their work: “Jess has an outstanding track record of building brands and driving sales results. She’s worked on some of Australia’s highest profile retail brands and is the perfect fit for our agency and our clients.”

The Brand Agency is part of WPP.