April was a record high month for average weekly downloads on the iHeartPodcast Network with record high downloads also seen in, Western Australia, Victoria and South Australia.
All podcast categories have seen growth in downloads or remained steady in April. The Entertainment & Lifestyle category remains the most popular with 33% year-on-year (YOY) growth, True Crime is up 152% YOY, and Health is up 34% YOY. Society & Culture is the fastest growing category on the platform with 252% growth since July 2020.
ARN’s Head of Digital Audio, Corey Layton said, “The iHeartPodcast Network has built great momentum since launch last year. Our commitment to delivering the most compelling local and global content continues to fuel exceptional audience grow across all our podcast categories. We will continue to expand and diversify content across the platform to keep our audiences engaged and further strengthen our commercial partnership opportunities across our market-leading audio offering.”