Research conducted with 96FM’s loyal listeners showed that real music elicits a physical response, it isn’t a genre or a decade, it’s a feeling and that’s what the ARN creative team focused on when creating the campaign.
Listeners said real music music isn’t temporary or a flash in the pan, it’s something that stands the test of time, just like 96FM.
Drawing on the station’s 40 year history as the home of real music, the creative campaign shows the expressions of pleasure that music can bring. A great song can transport you back to good fun times, full of wonderful memories.
96FM’s Managing Director Gary Roberts, said: “Real music has always been the core of who we are at 96FM. We have a rich 40-year history of real music in Perth and this new TVC embodies that and the good times we deliver to our listeners.”
ARN’s Marketing Director, Donna Gordon, said: “The iconic track accompanying the new TVC complements everything that is at the heart 96FM. The collaborative process with our agencies worked exceptionally well and this final result is an exciting new creative direction for the 96FM brand.”
The launch of this campaign is part of ARN’s marketing rollout across Perth with activity across TV, BVOD, large format, digital and social and street posters for 96FM.