Seen+Noted: Real life meets entertainment in hilarious Singaporean campaign for PRISM+

Award-winning director Wuthisak “Un” Anarnkaporn from FACTORY01 and MullenLowe Singapore have teamed up to create a new collection of brand films for PRISM+, with post-production led by THEQUIETLAB Singapore and Bangkok.

 

In each film we follow a different cast of characters inspired from the TV-watching habits many of us share, as they are unwittingly drawn into the entertainment universe through PRISM+’s high-definition television systems and full-suite entertainment system. The films turn common TV tropes on their head to communicate the level of audiovisual immersion delivered by PRISM+’s full suite of products.

Running in cinemas, on digital platforms and in-store, this campaign kicks off PRISM+’s brand strategy to position themselves as Singapore’s top full-suite smart home brand.