Staff, past and present, clients, suppliers and friends of Rare came together last Friday for a belated celebration of the agency’s long overdue CB Agency of the Year win. It was, as Rare MD Callum Mackenzie said, a celebration 16 years in the making.
“As only the ninth business in 34 years to be recognised as CB Agency of the Year, the award is recognition of a 16-year journey for Rare. And it’s apt that our very first client, who is still a client today, attended the evening along with some of our newest clients, all mixing with the Rare crew and having a wonderful night.”
Rare partner and ECD Brett Wheeler said: “The agency has always been about partnering and working closely with its clients, the media and suppliers. “With no Oasis Ball in 2021, we wanted to celebrate the CB Agency of the Year Award with those that are most important to us – the people that helped us win it.”