RAC has launched a new brand campaign to demonstrate their ongoing commitment to being the driving force for a better WA. Created by Wunderman Thompson Perth, the campaign titled ‘We’re All In’ expresses a vision for a safe, sustainable and connected future for Western Australians.
The campaign is a rally cry to inspire Western Australians to join RAC and be a part of making WA better.
RAC Chief Member Officer Peter Williams said the campaign calls on Western Australians to join with RAC towards the vision of creating a better WA together.
“As a purpose-led organisation without shareholders, we have a real opportunity to inspire our members, the public, businesses and governments to confront some of the big issues facing our state.”
“We’re All In confirms our commitment and is a rally cry to every Western Australian to embrace RAC’s vision for a safe, sustainable and connected future, and to join us on the journey toward a better WA.”
Joe Hawkins, Creative Director at Wunderman Thompson, said: “RAC, together with their 1.1m members, have the collective power to lead and inspire huge change to improve the lives of everyone living here. This campaign launches at a time when pride in our state, and protecting and improving the lifestyle we enjoy, is at an all-time high.”
The campaign launches in March 2021 and will be featured across TV, OLV, OOH, social media and digital display. Visitors to rac.com.au/betterWA will be able to learn more about the initiatives and advocacy projects that RAC are undertaking across their safe, sustainable and connected pillars.
Client – RAC
Chief Member Officer – Peter Williams
Marketing Communications Manager (Brand) – Rebecca Whittle
Marketing Communications Coordinator (Brand) – Anna Kursar
Executive Manager (Advocacy & Members) – Sharon Rowse
Agency – Wunderman Thompson
Creative Director – Joe Hawkins
Senior Art Director – Dustin De Souza
Senior Art Director – Amee Wilson
Senior Copywriter – James Southey
Group Engagement Lead – James Fitzjohn
Engagement Lead – Kelsey Fraser
Engagement Manager – Farah Alias
Snr Producer – Danny Coleman
Broadcast Producer – Nic Beer
Print Producer – Anita Swami
Chief Strategy Officer – Angela Morris
Senior Strategist – Carnelian Easton-Jones
Director – Corrie Jones
Producers – Gemma Hall & Kate Downie
Offline Editor and Online – James Hawkes at The Office of John Cheese.
Sound – Cue Sound
Media – Initiative Perth