Visitors to Northbridge learned just how quickly a train can “come out of nowhere” as part of a projection installation to promote Rail Safety Week.
The reactions of passers-by to the image of a fast-approaching train were filmed as part of the campaign. The concept for the installation came from Gatecrasher and the production was handled by Stir Fry Content Kitchen.
Public Transport Authority spokesman David Hynes said the people surprised by the projection escaped unscathed, if a little embarrassed in some instances.
“More than 500 incidents of rail trespass are recorded every year. If you are caught out, it can seem like a train has come out of nowhere,” Mr Hynes said.
“While the reactions we captured in this video are initially entertaining, it’s a sobering fact that this shock is something railcar drivers regularly witness from their cab”.
Client: Kate Johnson, Communications and Publications Manager, PTA
Client: Hayley Menzies, Communications and Publications Manager, PTA
Client: Gemma Holden, A/Communications and Publications Manager, PTA
Client: Bryony Parker, Communications Officer, PTA
Agency: Gatecrasher, Perth
Creative Director/Writer: Adam Barker
Creative Director/Art Director: Lori Canalini
Senior Art Director: Henry Billington
Copywriter: Hayley Kaptein
Account Director: Melanie Goh
Digital Campaign Manager: Jamie Siew
Digital Project Manager: Scott Pelham
Digital Campaign Coordinator: Carina Mancinone
Production: Stir Fry Content Kitchen
Producer/editor: Anouk Ratnawibhushana
DOP/editor: Toby Bajrovic0
CGI Artist: Cameron Aitkenhead
Projection Technician: Tristan Garner
Operations Manager: Kevin Larson (Austage Perth)
Sound: Alex Wilson (The Sound Guys)