Professionals Group Australia has appointed The Marketing Mix as its agency responsible for media planning and buying.
“We’re very excited to be working with the Professionals who have just completed a brand refresh and we look forward to delivering a strong national campaign that shows the outstanding work and new vision by the group,” said Rob Korda, Client Service Director at The Marketing Mix.
Professionals CEO David Crombie said, “As part of the unification of the network nationally, comes the need for more strategic advertising solutions. Complementing the Professionals refreshed brand and value proposition is The Marketing Mix’s unique approach to media planning that provides a clear return on investment to the group and our offices.”
The Marketing Mix’s MD Chris McCarthy said, “Professionals Group Australia’s appointment shows we have been active in market branching out and diversifying in the nine months since Rob has joined us. Most recently, the agency has been reappointed by Offroad Trucks Australia for all marketing communications and we have plenty more in the pipeline including local WA clients as well as national opportunities.”