PERTH ZOO LAUNCHES NEW WEBSITE WITH INTEGRANET, TAKING ONLINE SALES TO THE NEXT LEVEL

Local icon Perth Zoo has partnered with Integranet to transform online customer experiences and drastically increase online sales.

As a childhood favourite and international attraction, Perth Zoo is widely known for its unique events and functions. It’s a destination where thousands of visitors come to the Zoo not only to see the animals, but to be entertained by the many and varied events held in the Zoo’s spectacular setting.

Working with Perth Zoo, a digital transformation roadmap was planned to look at areas of the business that would benefit across the short, medium and long term. It wasn’t the first time Integranet’s Director, Phil Allen, has partnered with a major local tourist attraction.

“Our aim was two-fold, to unlock resources creating new efficiencies by using digital mediums, depicting an integrated opportunity for daily operations and systems, as well as create an enhanced user experience for visitors using the site. In turn we implemented a completely new website that supported a drastic increase in online sales and bookings for the Zoo since its launch.”

Perth Zoo was excited to work with a local software developer who captured their vision, and used Kentico CMS to allow them independence in managing their own site.

With integrations and stability at the forefront of the project, Claire Wright, Director of Community Engagement, couldn’t be more pleased with the early results.

“What Integranet has done with the Kentico platform has transformed Perth Zoo from a 9 to 5 business into a 24-hour business, said Wright.”

“Comparing the first month of general admission sales to the previous year, there has been a significant increase in online sales and an increase in total sales, indicating it’s not just a transfer from onsite to online sales activity…online sales have increased efficiency for all patrons (less queue time) and administrative staff.”

“Our Close Encounter sales increased 77% from the same month in the previous year, with the biggest growth seen in products featured for an up-sell with admission tickets. Online Membership sales in the first month increased 49% compared to the same month in the previous year, again without cannibalising onsite sales.”