Perth Radio Survey #4: Nova continues to hold overall #1 spot, Mix 94.5 retains #2 and there are good increases for 6IX and 96FM

Nova 93.7 has topped the GFK Perth radio ratings survey for the fourth time in a row this year. Stela Media’s Marianne Stelmach, who has over two decades of radio industry experience, takes a closer look at the results of today’s GFK Radio Survey 4, 2021.

Nova continues to hold on to the #1 overall ranking with Mix 94.5 continuing to retain #2. Survey 4 also saw increases from 6IX and 96FM.

#1 Overall – Nova
#1 Breakfast – Nova’s Nathan, Nat & Shaun
#1 Drive – Nova’s Kate, Tim & Joel

Nova are clearly showing they are the #1 Radio Station in Perth after four surveys and with no change to their line up in 2021 – even after a slight decrease in their overall share from GFK Survey 4! They are dominating with their Breakfast and Drive Shows.

Mix 94.5 have done well to retain their #2 position followed closely by 96FM. Mix 94.5 had their biggest increase in the 18 to 39 demographic and increased their Breakfast Share to be clear #2. They have also held on to being #1 in the 40-54 demographic.

96FM have closed the gap between them and 94.5 in the overall Share and had a big increase in the 55 to 64 year olds leading away from the pack.

6PR’s Breakfast program with Gareth Parker has kept his #3 position even after a slight decrease. 6PR’s night show with Todd Johnson has increased audience to become #1.

92.9 Triple M gained audience in the 25 to 39 demographic to retain #2 position but had a hit in dropping their numbers in their Breakfast and Drive Shows.

6IX had the biggest win overall with a 1.9% Share increase. Ian Blackley’s breakfast show also gained a 2% increase.

Weekends are now shared by 96FM and Nova as the #1 Stations.

Overall:
Nova – 12.7% (0.8% Decrease)
Mix 94.5 – 11.7% (0.2% Decrease)
96FM – 11.5% (0.4% Increase)
6PR – 9.1% (0.4% Decrease)
92.9 Triple M – 7.1% (0.8% Decrease)
6IX – 6.1% (1.9% Increase)

Breakfast:
Nova’s Nathan, Nat & Shaun – 14.5% (0.5% Decrease)
Mix 94.5’s Pete, Matt & Kymba – 12.7% (0.6% Increase)
6PR’s Gareth Parker – 10.4% (0.9% Decrease)
96FM’s The Bunch with Clairsy & Lisa – 9.6% (0.4% Decrease)
92.9 Triple M with Basil, Xav & Jenna – 6.9% (1.7% Decrease)
6IX’s Ian Blackley – 5.4% (2% Increase)

Cume Audience:
Nova have the highest Cume audience numbers even after a decrease. 6IX had the biggest increase with 19,000 listeners jumping on board.

Nova – 594,000 (12,000 Decrease)
Mix 94.5 – 532,000 (4,000 Increase)
96FM – 415,000 (Down 11,000)
92.9 Triple M – 331,000 (66,000 Decrease)
6PR – 212,000 (15,000 Decrease)
6IX – 152,000 (19,000 Increase)

Perth DAB+ Stations

ARN’s digital station 96FM 80’s has become #1 for the first time this year, followed closely by Nova’s Smooth. SCA’s MMM Classic Rock had the biggest increase.

96FM 80’s (ARN) 35,000 (4,000 Increase)
Smooth (Nova) 32,000 (8,000 Decrease)
MMM Classic Rock (SCA) 27,000 (8,000 Increase)
Buddha Hits (SCA) 21,000 (1,000 Increase)
My Perth (6IX) 21,000 (3,000 Increase)
Old School (SCA) 21,000 (10,000 Decrease)
Coles Radio (Nova) 20,000 (9,000 Decrease)

Survey 4, 2021 was conducted by GFK for Commercial Radio Australia from April 18th to June 26th. We had Anzac Day long weekend from the 25th to 27th April and Western Australia Day long weekend on 1st June. There were no lockdowns in this time but a few different border closures within some of the States.

Survey 5, 2021 results are due Tuesday August 24th.

Following a 25 year career at SCA, Fairfax, Macquarie Media, ARN and Nine, Marianne Stelmach (pictured below) recently launched media representation company Stela Media.