WA-based independent media outlet Perth Is OK! continues to deliver strong results for some of Western Australia’s biggest brands with their latest Kleenheat campaign.
Kleenheat partnered with Perth Is OK! with the primary objective of growing their brand amongst a younger demographic and acquiring competition entrants for future direct marketing efforts, employing a multi-platform approach that ultimately smashed expectations.
Utilising access to Perth Is OK!’s vast and engaged audience, the campaign featured a bespoke, pop-up window on the site homepage that directed visitors to a competition entry form, requiring a simple email address to go in the draw to win an epic down south getaway experience.
The results exceeded campaign KPIs by an impressive 368%, with over half a million social impressions and more than 50,000 engagements.
Blake Hall, Digital Platforms & Marketing Operations Manager, Kleenheat, said: “We had a great experience working with the team at Perth Is OK. It was clear that they had a vast amount of experience in running multi-channel campaigns and knew exactly how to extract the maximum value from the activity.
“We had lofty targets that were easily achieved before the end of the activity, making this a very successful project.
“The progression from initial idea through to going live was seamless and fast, mostly due to the reviews processes, but also because everyone just knows what they are doing.”
Luke Whelan, Founder/Business Development, Perth Is OK!, said: “We pride ourselves on our ability to bring our clients and audience significant value and utilise all channels at our disposal to drive meaningful and quantifiable results.
“The Kleenheat campaign linked our website and social platforms and we are proud to have achieved such great results across the board. Looking forward to working with our partners on more successful campaigns into the future.”